In 2011, I arrived in London to kick off NYC Art Scene On Tour, which consisted of four months of traveling Europe to document the indie music scene for artists interested in touring abroad. My very first night in town I heard Anna perform at a local bar, and when we reconnected three months later, so began a beautiful working relationship as well as a friendship. In this episode I chat with Anna about how she ended up in New York, her experiences living abroad and leaving home for the first time, what brought her back to London, and what she's learned as an artist and as a human over the ups and downs of her career.
CREATIVE ARTS MEETS BUSINESS SMARTS
Because the most important product you’ll ever have to sell, is YOU.
CEO ARTIST is a marriage of the left and right brain, designed to educate, stimulate and enhance the business component of your creative aspirations and endeavors. Students and clients come away with a better understanding of their industry and market, a strong online presence, unique ways to approach branding, and a defined sense of their goals. We offer classes, workshops and consultations for universities, small businesses and entrepreneurial artists, educating individuals for a successful career while pursuing their passions.
We're about connection. Building relationships with your tutors, your colleagues, and your community. Understanding how to successfully navigate your industry starts with one main concept - understanding who you are and what you desire out of your career.
Courses and consulting offered by CEO ARTIST will provide both an overview and in-depth analysis of resources and approaches for students/clients. We bridge the gap between the creative soul and business professional, resulting in an artistic entrepreneur fully equipped to take on their industry and make their dream a reality.
"Christina has been our industry lecturer for our membership and guests on several occasions. In every instance, she took the time to thoroughly understand the event brief, tune her presentation to the audience, and come well prepared. She is an engaging speaker that connected with our audience, kept them involved, and best of all, wanting more. We will definitely be asking her to speak again in the future!"
~ Bryan Cook, International Moving Image Society
"An excellent course for anyone trying to make a living as a creative artist. Makes you confront the reality that the 'business' side of things won't look after itself. If you're competing with others, you need to give yourself an edge. Christina helps you do that. And the first part of that 'edge' is the knowledge of who you are, and what you're doing. She makes you realise that if you don't 'define' yourself then it's really hard for the people who might give you work to know why they should. The course gave me both practical advice, and empathetic encouragement and support. And the wake-up call I needed to both take myself seriously, and to take responsibility for my own creative future. She's as much a mirror as she is a mentor – and both services are invaluable in a competitive creative world. Definitely money well spent." ~Rohan Candappa, Writer/Performer
"Christina's Entrepreneurial Artist workshop was fantastic at helping me clarify my vision for my career and learn communication tools I can put into practice. After taking part last weekend, I have recommended the course to two friends already! It would be great to learn these business skills before entering the industry and would highly urge drama/film schools to add this workshop to their curriculum." ~Leona Allen, Actor/Writer
I have taken many courses over the last year in order to improve the business side of being an artist, but I found Christina's course the most useful by far because I came away with a practical To Do list of things I could implement straight away. I also got insight into the way I currently market my work on the internet/social media, and ways to focus in order to start earning a living. ~Rhiannon Brace, Choreographer/Performance Artist
"Christina delivered a personal branding workshop at the University of Warwick in January 2018 to a group of aspiring entrepreneurs on the Warwick Innovation and Entrepreneurship Programme. The workshop incorporated a breadth of both entrepreneurial and life experience from Christina which was well-received by the audience. Christina succeeded in delivering a relevant, insightful and positive session on how to build a personal brand. Despite the audience being fairly reserved at first, Christina persevered and encouraged participation in an inclusive and welcoming way, which resulted in lots of participation and a successful ‘speed networking’ session that followed." ~Vicki Murphy, University of Warwick
"Thank you so much for doing such a wonderful Project Skills Lab. I think it's been one of our best and has been of real benefit to the students! Definitely information they all needed to hear." ~Kate Shenton, Raindance Postgraduate MA
Making It Happen!
The Cockpit Theatre, Gateforth St, London
The One Day Intensive Includes: Defining your USP and taking creative control of your work, time management and setting goals, networking and pitching, financing options (to crowdfund, or not to crowdfund?).
The format will be a mix of Q&A’s, interactive exercises, talks, and planning. Students can register interest for further days with Christina, where further and more personalized support can be given.